Genesis Sports House, a leading name in sports equipment and apparel in the country, has just unveiled a groundbreaking three-year partnership with the South Eastern Swimming Bloc, which includes the counties of Machakos, Makueni, and Kitui. This alliance is set to not only boost the region’s swimming programs but also transform access to top-quality swimming gear and apparel for athletes, schools, and clubs at all levels.

Elevating Swimming to New Heights

Eng. Peter Mwangangi, Governor of Machakos Aquatics and Head Coach Seahorses Aquatics, has hailed this partnership as a pivotal moment for swimming in the region. “Genesis Sports has truly transformed the swimming landscape by introducing high-quality yet affordable products,” he shared. “For too long, we have been limited to expensive brands, making it challenging for parents and institutions to support aspiring swimmers. With Genesis Sports House on board, we’re aligning with a brand that is passionate about the sport and its athletes, ensuring a brighter future for swimming in our counties.”

Why Genesis Sports House is the Go-To Choice

This partnership isn’t just about equipment; it’s about creating opportunities for growth and excellence. Genesis Sports House is setting the stage for an unparalleled shopping experience for all swimming stakeholders. Parents, schools, and coaches now have access to an extensive range of high-quality products—swim caps, goggles, kickboards, floaters, fins, World Aquatics-approved swimwear, swimming parachute, ankle buoys, deep sea diving gear and much more—all at remarkably discounted prices. You can get Genesis Sports House at www.genesissports.co.ke or social media platforms.

“Now is the time to make the switch to Genesis Sports House,” declares Bilhah Njunge, Executive Marketing Head at Genesis Sports Limited. “We’ve spent over a decade supporting grassroots swimming across the country and East Africa, and this is our most ambitious project yet. By choosing Genesis Sports House, stakeholders are not just buying equipment—they’re investing in the future of the sport.”

Njunge emphasizes the company’s commitment to nurturing young talent in the South Eastern region, citing successful clubs like Seahorses Aquatics, Lukenya Dolphins, Dashing Dolphins, St. Bakhita, Machakos Academy, Kitengela International, Brighton International, Nova Pioneer Athi River and Brookshine Schools. “Seahorses have been dominating national championships, proving this region’s capability to produce top-tier athletes. Just recently, Lukenya Dolphins made waves at a Nairobi gala, excelling in both boys’ and girls’ categories. By opting for Genesis Sports House, you’re equipping these rising stars to continue their journey toward national and international success,” she added.

A One-Stop Shop for All Swimming Needs

Genesis Sports House goes beyond just offering gear; it is committed to providing comprehensive solutions that cater to all levels of swimming. The product line includes everything from lane ropes and anti-slip diving blocks to advanced training aids like swimming parachutes and ankle buoys. This array of products is designed to meet the diverse needs of athletes, whether they’re beginners or national champions.

“Our partnership also extends to the sponsorship of swimming and sporting events,” Njunge reveals. “It’s part of our broader mission to make the world of aquatics more equitable and accessible, encouraging participation from all backgrounds. The more support we receive from stakeholders, the more we can give back to the sport. Let’s make swimming safer, more accessible, and more exciting by working together.”

Proven Success and Continued Commitment

Genesis Sports House’s reputation precedes itself. A similar partnership with the Mt. Kenya Aquatics Bloc has already yielded remarkable results, with swimming now thriving in counties such as Nyeri, Meru, Laikipia, Kiambu, Nyandarua, and beyond. This new agreement with the South Eastern Bloc builds on that success and showcases the brand’s ongoing commitment to grassroots sports development.

“We’ve got the expertise and the passion to support swimming from the grassroots to the elite levels,” says Njunge. “By purchasing from Genesis Sports House, stakeholders are endorsing a brand that has a proven track record of excellence and community support. We are proud to also be the lead consultants on the upcoming Olympic-sized swimming pool project by Machakos County Government, ensuring it meets world-class standards and becomes a centerpiece for the region’s aquatic activities.”

Invest in the Best, Empower the Future

Genesis Sports House is calling on all stakeholders—parents, clubs, schools, and coaches—to rally behind this partnership by choosing their extensive range of swimming gear. “Supporting athletes means providing them with the best tools for success,” stresses Njunge. “By choosing Genesis Sports House, you’re not just purchasing equipment; you’re making a statement of support for the growth of swimming in the region. Together, let’s make this sport accessible, competitive, and inspiring for everyone.”

The appeal is clear: this is more than just a commercial partnership. It’s a call to action for stakeholders to invest in a future where every swimmer, regardless of background, has access to the best quality gear and the best opportunities to shine. Genesis Sports House is here, ready to supply, support, and propel swimming into a new era of excellence.