Genesis Sports Limited, a prominent Kenyan sports company, has been awarded the contract to supply awards for the upcoming East African Chipkizi Cup 2024, set to commence on December 9 in Arusha, Tanzania. This esteemed tournament, recognized as the largest youth football competition in East Africa, annually attracts a multitude of young athletes and scouts from across the continent and beyond.

The Chipkizi Cup has experienced significant growth since its inception, with participation swelling from 95 teams to over 300 teams in recent editions. The 2024 tournament is expected to feature thousands of boys and girls competing across various age categories, showcasing their talents on an international stage.

Genesis Sports Limited secured the bid against competitors from South Africa, Tanzania, Kenya, Tunisia, and Dubai. In addition to supplying the awards, the company will donate 12 top-quality Chipkizi-branded footballs to support the tournament. This contribution underscores Genesis Sports’ commitment to nurturing grassroots sports development in the region.

Established over a decade ago, Genesis Sports Limited has built a reputation for providing high-quality sports equipment and apparel. The company has been instrumental in organizing sports tours and events across various destinations, including Mombasa, Arusha, Kampala, Dubai, England, and South Africa, offering athletes enriching experiences that motivate them to achieve their goals.

Bilhah Njunge, Head of Sales and Marketing at Genesis Sports Limited, expressed enthusiasm about the partnership: “We are honored to be part of the East African Chipkizi Cup 2024. This collaboration aligns with our mission to promote sports development and provide quality equipment to aspiring athletes. We believe that our contribution will enhance the experience for all participants and foster the growth of youth sports in the region.”

The East African Chipkizi Cup serves as a vital platform for young athletes to showcase their skills, with numerous participants having been scouted locally and internationally in past editions. The involvement of Genesis Sports Limited is poised to elevate the tournament’s standards, providing athletes with exceptional awards and equipment that reflect their dedication and hard work.

As the tournament approaches, anticipation builds among teams, organizers, and supporters. The collaboration between Genesis Sports Limited and the East African Chipkizi Cup exemplifies a shared commitment to nurturing young talent and promoting the spirit of sportsmanship across the continent.