Genesis Sports Limited has taken a bold leap in championing grassroots swimming development in Kenya by announcing a landmark sponsorship for the Kenya Junior Secondary Games this term. Speaking to Kenya Swimming TV, Bilhah Njunge, the Sales and Marketing Manager, revealed the company’s dedication to nurturing young talent by sponsoring the Central Region Junior Secondary Swimming Championship in Murang’a County and the highly anticipated 2nd edition of the National Junior Secondary Swimming Championship.

This transformative sponsorship includes high-quality customized medals, trophies, certificates, goggles, swimming caps, and Yingfa World Aquatics-approved costumes—an endorsement of their strong partnership with Yingfa Swimwear, a leading brand from China. As the sole distributor of Yingfa products in Kenya, Tanzania, Uganda, Rwanda, Ethiopia, and Burundi, Genesis Sports Limited continues to redefine the standards for competitive swimming in the region.

“Central Region has historically lagged behind compared to Nairobi and Coast in terms of swimming development,” Njunge remarked. “However, the CBC curriculum’s emphasis on swimming is sparking a revolution, with schools investing in swimming pools and embracing the sport like never before. Our support aims to accelerate this growth and ensure more schools participate at the grassroots and national levels.”

Murang’a County is set to host the Central Region Championships, a significant step in reversing the region’s history of drowning incidents while fostering a culture of water safety and sportsmanship. Schools like ACK Thika Church Memorial, Moi Complex Nyeri, Juja Prep and Senior, PCEA Kahawa Sukari, and Leeland Thika are already making waves with strong participation in previous competitions.

Joseph Ndungu, Governor of Murang’a Aquatics, lauded Genesis Sports Limited for its game-changing initiative. “We are excited to welcome this vital sponsorship that not only elevates the championships but also inspires schools nationwide to engage in swimming. Murang’a is more than ready to host this event, and we urge schools to field their swimmers from the grassroots to the national stage.”

This year’s national junior swimming championship is expected to be fiercely competitive, reflecting the heightened awareness and enthusiasm among schools across the country.

For premium sports gear and swimwear that powers champions, visit www.genesissports.co.ke. Together, let’s make a splash!