Nairobi, Kenya – April 12, 2025 — Genesis Sports Limited is proud to announce a groundbreaking partnership with Arena, the globally renowned performance swimwear brand, becoming the official distributor of Arena products in East Africa. This strategic move marks a significant milestone for both companies and promises a transformative impact on the region’s swimming and aquatic sports landscape.

As one of the most trusted distributors of premium sports gear in the region, Genesis Sports Limited has built a reputation for connecting athletes with world-class brands. By teaming up with Arena, a brand synonymous with Olympic-level innovation and performance, Genesis is taking its commitment to African athletes to a new level.

> “As aquatics family, we believe that when one of our partners wins, we all win,” said Bilhah Njunge, Sales and Marketing Manager of Genesis Sports Limited. “This partnership with Arena is not just a business milestone — it’s a mission-driven decision to empower our athletes and elevate the sport across East Africa.”

Arena, a brand born at the intersection of technology, performance, and precision, has outfitted some of the greatest swimmers in the world for nearly five decades. Known for its cutting-edge fabrics, hydrodynamic designs, and relentless pursuit of excellence, Arena equips athletes with the gear they need to break barriers and dominate the water.

This partnership means that clubs, teams, and athletes across Kenya, Uganda, Somalia, Tanzania, Rwanda, Ethiopia, and beyond will now have direct access to Arena’s world-class products — from training suits to elite racewear, accessories, and beyond.

Pre-orders for Arena gear are now open. Customers can place their orders via WhatsApp at +254742222777 or shop online at www.genesissports.co.ke. Products will be available at select retailers and swim centers across the region in the coming weeks.

This collaboration marks more than just a new product line — it signifies the rise of East Africa as a hub for world-class aquatic talent.

Genesis x Arena: Where Champions Are Made.